Milwaukee Public Museum
Membership & Annual Giving
Ultimate Dinosaurs, Ultimate Response
With only weeks remaining before the opening of the highly anticipated Member’s Only Preview, Access Direct was called in to quickly supplement the direct mail program on a tight budget and imminent deadline, with online member marketing automation as the solution to engage prospects and lapsed members.
New Memberships
%
ROI
MPM took our suggestion to host and promote a Member’s Only Preview as part of their acquisition effort. We rapidly executed a postcard and email campaign that drove recipients to join and RSVP on a microsite. The event broke historical attendance records, direct mail generated 1,334 new members, the average gift was 37% higher than a typical campaign, and overall ROI was 670%!
“The most innovative and successful membership campaign ROI ever!”
Stacey Greenwald, Director of Membership