The Field Museum

Annual Fund, Giving Day

From $50K to $562K :
Annual Giving on steroids!

Giving Day was initiated by the Field Museum in 2015 as a $50,000 solitary day of fundraising. In August 2017, Access Direct was engaged to amplify this campaign with only 12 weeks until the October Giving Day. Access brought forward a strategic storytelling communications plan and deployed it quickly. The 2017 campaign raised $172K in a single day – tripling gains from the previous year. With our continued involvement, Giving Day has steadily grown – reaching a pinnacle of a $560,044 in 2022.

Access Direct was involved in a wide array of communications for Giving Day such as direct mail, email, digital ads and incentive gifts. Check out some of our favorites below!