Chicago History Museum
Membership Acquisition
Self evident truths…
CHM had a fatigued co-op mailing list and base membership were in decline. Average donor age was 68+ years old, yet the museum resides in a highly dense and affluent residential area in Chicago. Access Direct was able to execute a four week online membership acquisition pre-launch campaign that reached lapsed and new prospects and generated over a million impressions!
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Mail List Increase
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ROI
Access Direct generated new memberships at an average gift amount of $84.00 for an ROI of 478%. The mailing list grew over 340% from the previous year and the multi-channel direct mail and online marketing campaign added over 750 new CHM members.