Wolf Trap

Membership & Annual Giving

Doing more with less.

Membership stagnation and a revenue decline for 3 years meant something had to be done. With the 35th Anniversary upcoming, Direct Access was called in to reverse these trends for the fabled Washington DC venue.

Access Direct re-branded the Membership Acquisition and Annual Giving programs, developing new creative and messaging that moved members and donors to action.  We were able to increase the direct mail campaign from 400,00 packages 3 times per year to 500,000 4 times per year for 10% less budget than the previous fiscal year. Our online marketing team created numerous member landing pages and donor micro-sites that integrated video and commerce for a unsurpassed user experience.